Graphic Design • Concepting • Illustration • Paid Media Art Direction
ABOUT
Juus Beauty is a Target and JuusBeauty.com exclusive, "fruit-powered" clean deodorant brand, known for its serum-like, invisible, and aluminum-free formulas.
THE BRIEF
When Juus Beauty asks for activations all over the country, there is no choice other than to deliver. While Juus was honing their presence over social media, then came the need to share the spirit with the consumer audience in real life.
These pop-up shops featured custom, branded experiences supported by Juus-exclusive merchandise. I had the pleasure to design bandanas, claw clips, menu signage, booth signage, and custom illustrations to support these activations.
THE EXPERIENCE
Between Dallas, Austin, Atlanta and Miami, Juus found audiences all over the United States. The pieces of Juus merchandise I designed for the product activations resonated with consumers at the activations and beyond. By creating custom pieces of merchandise for consumers to enjoy, not only did we create beautiful products and unique experiences, but we sparked joy associated with the brand. Combined with a fun, fruity deodorant, these experiences led the way for successful sales and loyal consumer bases.
Credits
Social Media Art Direction: Gretchen Rea | Graphic Design: Gina Soto | Illustration: Josue Olivas, Gina Soto
Photography: Pamela Peck, Marshall Cox | Set Stylist: Andrea Cook | Creative Direction: Alli McFadden, Josue Olivas
Agency Habitat
