Social Media Art Direction • Art Direction • Photo Styling • Photography • Social Media Management
ABOUT
Groovies are specialized, dental dog chews featuring "DentalFit Technology," which uses ridges, angled grooves, and oval holes to remove plaque and tartar while improving your pet's breath. Made in the USA, these flexible treats are designed to be easily digestible and come in various sizes to fit different dog jaws.
THE BRIEF
Groovies sought out for a refreshed social media presence across various platforms. Most importantly, they strived to communicate the unique DentalFit Technology within the product that sets them apart from similar competitors in the pet treat world. With a portfolio of over 10 different products for pets to enjoy, they needed content that felt familiar, relatable, and cozy to position their brand.
THE SOLUTION
By positioning Groovies in a familiar, relatable and human way, we were able to uplift the brand through their social media channels. With a balance of educational, humorous, and trending content, Groovies' profiles garnered a loyal consumer base and consistent growth through their shared content.
Credits
Social Media Art Direction: Gina Soto, Ceci Ontiveros | Graphic Design: Gina Soto | Photography: Pamela Peck, Gina Soto
Set Styling: Ceci Ontiveros, Gina Soto | Creative Direction: Ceci Ontiveros, Gina Soto | Copywriting: Gina Soto
Agency Habitat
