Social Media Art Direction • Graphic Design • Photo Styling • Photography • Concepting
Social Media
ABOUT
7-Eleven Franchising is a business model allowing individuals to operate convenience stores under the 7-Eleven brand, typically using a turnkey system where 7-Eleven provides the location, equipment, and inventory.
THE BRIEF
My role on the account of 7-Eleven Franchising ranged through social media art direction to photography, print production, and video creation.
Simply put, 7-Eleven Franchising needed a way to take their iconic convenience store brand to the next level. By elevating their visual brand system into a style that retro-fit the needs of social media, we were able to position 7-Eleven Franchising into a new, exciting and fresh corner of the internet that ignited franchisees to take action toward their bright future.
7-Eleven Franchising New Market Campaign
Disclaimer: Conceptual
THE EXECUTION
A nod to nostalgia, this New Market campaign concept for 7-Eleven Franchising combines the iconic visual identity of the brand with a twist. Inspired by vintage, hand-lettered market signage that embodies the human element of shopping, this campaign marries the two styles into one. Complete with custom illustrations of Customer Favorites, this project was one of my favorites to work on with 7-Eleven Franchising.
7-Eleven Franchisee Informational Brochure
Credits
Social Media Art Direction: Gina Soto | Graphic Design: Gina Soto | Illustration: Gina Soto
Photography: 7-Eleven Franchising | Creative Direction: Alli McFadden, Caroline Fischer | Copywriting: Kayla Callen, Scott McCoy
Agency Habitat
